Thailand translates as ‘the land of the free’, a name that stems from the fact that Thailand is the only country in its region that has never been colonized. A constitutional monarchy, His Majesty King Bhumibol Adulyadej recently celebrated 60 years on the throne and remains the world’s longest reigning monarch. He is fervently revered and respected by the Thai people, indeed by world leaders for his numerous achievements and devotion to improving the lives of his people.

Thailand’s Customs

In Thailand there are many Buddhist temples, or wats as they are known locally. Visiting one of these is a delightful experience, but be aware that you are in a place of worship, and though Thais are unlikely to say anything if you do not, you should dress appropriately. Don't wear shorts, bikini tops or anything you would not wear to church, mosque or synagogue. Do not touch monks, but show them due respect, as Thais do. When entering any of the buildings in a wat, leave your shoes at the door.

For Thais, a person's head is where the soul resides. So don't touch people on the head. In fact, Thais regard any public displays of affection - holding hands or kissing, for example - as activities to be looked down on. Although shaking hands is generally acceptable today, most Thais still prefer to greet other people with the traditional "wai" - both hands held, palms together, in front of the face. Conversely, the feet are regarded as the lowest - and lowliest - part of the body. Don't use your feet to point at things and especially not at people. Keep them on the ground and soles facing downward. This is especially important in wats. Never point your feet toward any Buddha figure or image when in front of it.

In temples, private homes and many offices people leave their shoes at the door, so slip-on shoes are definitely advised.

His Majesty King Bhumibol and the Royal Family are revered by the Thai people, who may be deeply offended by any display of any disrespect toward them, no matter how innocent or unintended. When you go a cinema every performance begins with the national anthem and respects paid to the King, where everybody must stand.

As with many parts of the Far East, bargaining over prices is expected in Thailand. But remember, haggling is not an argument; it's an enjoyable game of wits. So take your time and enjoy the game. Then, even if you lose, you win. Never lose your temper in any circumstance as it will get you nowhere. In fact, you will lose respect because you will apear as someone who cannot control their emotions. Do smile as much as possible. You'll find it does wonders for your soul and your mind, changes your whole outlook and adds another dimension to your holiday. Thais will always smile back. This is, after all, the Land of Smiles.

Thailand's Industry

Major Thai industries include agriculture, fishing, tourism and real estate. The real estate sector has burgeoned from touristic exposure and today the markets in Bangkok, Chiang Mai, Pattaya, Samui and Phuket are very strong.

Thailand's Seasons:

Thailand’s mountainous north and north east plateau experience cool weather whilst the southern peninsular boasts year round averages of 28-30 degrees Celsius.

The country has 76 provinces and is geographically divided into four regions, each with a different dialect, traditions and lifestyle:

		The north, home to Chiang Mai, Chiang Rai and Thailand’s first capital Sukhothai, is mountainous and has a temperate climate. The region is home to Thailand’s many ethnic minorities who live in hill tribe villages.
		Isarn, the north east plateau, is full of historic sites of both archeological and anthropological intrigue.
		The central plains incorporate the ancient capital of Ayutthaya, colourful modern Bangkok and the beaches of the east coast.
		The southern peninsula, home to the beautiful islands of Phuket, Phi-Phi and Samui, boasts aquamarine seas, clean white sand beaches and remarkable sailing and diving conditions.

Languages in Thailand

English is widespread in major tourist resorts and Thai people love to teach the basics of their proud language.

Thailand's religions

Approximately 95% of the Thai population is devoted to Theravada Buddhism. There are also large communities of Islamic, Christian and Hindhu faiths.